Launching 2026 · Industrial Sales Coaching

30 Years of
Closed Deals.
Now Yours.

Venti Red Coaching is the elite coaching programme for industrial sales leaders who are done with theory and ready to win projects in the world's hardest markets.

Not a course. Not a webinar. Direct coaching built on the same methodology that delivered £100M+ in industrial contracts across 50+ countries — the GCC, Europe, the Americas, and beyond.

✓ You're on the list. We'll reach out before launch.
✓ 1-to-1 coaching ✓ GCC + global markets ✓ EPC specification strategy ✓ Real deals, not case studies
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The Programme

Built on What Actually Works
in Industrial Sales.

Every session is grounded in live deal experience. Not frameworks. Not frameworks dressed up as deals. Actual contracts won across the Gulf, Europe, the Americas, and Asia Pacific.

01
EPC Specification Strategy
How to get your product written into the specification before the tender is issued — the only position that consistently wins contracts in the GCC and beyond.
02
GCC Market Entry
How procurement actually works in UAE, Saudi Arabia, and Qatar. ADNOC and Aramco approved-vendor strategy. How to move from relationship to revenue in 90 days.
03
Distributor & Channel Strategy
How to qualify, appoint, and actually activate distribution partners — not sign agreements that sit on a shelf while your competitor takes the business.
04
Bid & Pipeline Discipline
The close-rate improvements, pipeline hygiene, and commercial execution habits that move deals from stalled to awarded — applied directly to your live pipeline.
Who It's For

Senior. Commercial.
Ready to Execute.

This is not for people building their first sales role. It's for those already carrying commercial responsibility who need a decisive edge in complex, international industrial markets.

Industrial Sales Directors
Carrying a number in GCC, EMEA, or international markets. You know the territory. You need sharper execution on the deals that matter — EPC bids, specification pursuits, distributor relationships.
Sales Leadership
Export & BD Managers
Responsible for opening new markets for a manufacturer. In the Gulf or Europe and not converting. You need the intelligence and methodology to move from presence to pipeline.
Market Entry
Founders Selling Industrially
Running the commercial function yourself. You've built the product. You're in front of the right people. But the procurement and specification processes in industrial markets are unlike anything else.
B2B Founders
High-Potential Account Managers
Being given bigger accounts or new territories and determined to win them. You want coaching from someone who has been in those rooms and closed those contracts — not a generic sales trainer.
Future Leaders

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Early Access

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No spam. No noise. One email when we launch.